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  What Is Digital Marketing? Digital marketing has reshaped how businesses reach and engage consumers. Instead of relying solely on traditional media such as television, print, or radio, companies now use online platforms to target specific audiences, measure campaign performance in real time, and adjust strategies quickly. As digital channels continue to evolve, marketing strategies have become increasingly data-driven and adaptable. Investopedia / Mira Norian Understanding the Mechanics of Digital Marketing Marketing includes various techniques and media to promote products and increase  market share . To be successful, it requires a combination of advertising and sales savvy. Professional marketers take on these tasks either internally at individual companies or externally at marketing firms that may serve many different clients. Companies once focused on marketing through print, television, and radio because that was all they had. Although those options still exist, the in...
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  What is Search Engine Optimization (SEO)? Let’s start by asking an obvious question: what exactly is SEO?  SEO stands for ‘Search Engine Optimization ’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages (SERPs). Remember, the higher the website is listed, the more people will see it. There’s a great graphic created by Rand Fiskin, co-founder of Moz, that takes from Maslow's Hierarchy of Needs’ pyramid. Fishkin’s  ‘Mozlow's Hierarchy of SEO Needs’  looks at how people should execute SEO.  Mozlow's Hierarchy of Needs Top tip:  SEO is no longer confined to search engines like Google or Bing. It’s also important to consider social networks to  rank videos on YouTube  and leverage  TikTok as a search engine  as more people turn to them to find information.  What are the three pillars of SEO? As a digital ...
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